Globe Telecom is running a campaign for the SMS short code 4438 and it has been well-promoted with print ads, TV commercials and social media campaigns.
The Globe 4438 is set to be revealed on April 4, 2010 but an inside info gave us a tip to de-code this secret.
Globe 4438 is a rewards system for subscribers and has the following mechanics:
* ITEMS to 4438 for list of rewards
Globe Products: GLOBE
Immortal Call 15 = 15 points
UNLITXT20 = 20 pts
UNLITXT40 = 40 pts
UNLITXT80 = 80 pts
SuperUNLI = 120 pts
* To redeem, text REDEEM to 4438
PAL Miles: MILES
Lifestyle and Enterntainment: LIFESTYLE
To view items for each category, text “ITEM to 4438″.
* Send “DISCOUNTS” to 4438 for list of benefits
Health and Beauty: HEALTH
Lifestyle and Entertainment: LIFESTYLE
* To view items in the category, text ITEM to 4438
REDEEM ITEM CODE PIN to 4438 for redemption
* SHARE POINTS 10-DIGITMOBILE# PIN for point transfer
* BAL to 4438 for points inquiry.
This rewards system aims to increase customer retention and service loyalty among subscribers.