Globe ready to compete, fundamental strategy to continue

Globe Telecom will remain focused on its strategy of delivering superior, relevant services to its customers, and build on the momentum that has been created since the second half of 2010. This statement was made in reaction to the recent announcement that Digitel and PLDT / Smart are combining forces in the mobile, fixed line, and broadband space. Ernest L. Cu, Globe President and CEO, said “The Digitel and PLDT merger will not fundamentally change our strategy. We stand ready to compete, and to defend and grow our market share. This industry has always been intensely competitive, and we have been a strong challenger to a dominant incumbent all this time. We will continue to focus on delivering relevant products to our retail and corporate customers, providing differentiated customer service, and enhancing our network to deliver the best experience possible to our subscribers”, said Mr. Cu.

Globe ended the year with a mobile SIM base of 26.5 million, up 14% from prior year’s level. The Company had a postpaid subscriber base of 1.1 million, with fourth quarter net subscriber growth at a 7-year high. The Company has made strong revenue market share gains in the second half of 2010, driven by strong postpaid subscriber growth with the success of Globe’s personalized plans All-New My Super Plan, as well as and improvements in prepaid top-up and usage levels driven by attractive all-network SMS offers such as SuperAllTxt 20 and unlimited, intra-network call and text services such as SuperUnli 25. The Company has also made market share gains in the broadband space. Globe closed the year with 1.1 million wired and wireless subscribers, up 50% from 2009 levels.


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